Dr. Joyeeta Chatterjee - N. L. Dalmia Institute of Management Studies and Research
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About She is an academician with an overall experience of 26 years that includes 25 years in Academics and a brief stint in the industry. Her area of specialization is Marketing and she teach PGDM / MBA students- Design Thinking, Marketing Management, Marketing of Services, Retailing, Strategic Brand Management and Sustainable Business Practices. She has […]
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An Analysis Of Consumers Perception Towards Rebranding A Study Of Hero MotoCorp Joyeeta Chatterjee
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