The Buffer Guide to Video Metrics: Everything You Need to Know

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Every social network considers a video view differently. Here's a guide to social video views and all other important metrics, and where to find them.
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. And more than 10 billion videos are watched on Snapchat every day. So it’s clear video is inc