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Into the Metaverse: Can Facebook Rebrand Itself? - Knowledge at Wharton

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Facebook’s name change to "Meta" signals a lot more about the company than a simple rebrand. Wharton marketing professor Patti Williams breaks down the decision and its implications for the world’s largest social media network.…Read More
Into the Metaverse: Can Facebook Rebrand Itself? - Knowledge at Wharton
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