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Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)

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Stockholm, Sweden-based game studio Toca Boca has been making non-competitive 'digital toys' for kids since 2010. Close to 70 million downloads later, we visited the startup at its (very cool) offices.
One of the startups I was only vaguely familiar with before my guided tour of Stockholm's tech scene from two weeks ago is Toca Boca, a nimble maker of some 20 game apps targeting kids. And yet the award-winning studio has climbed to the top of the 'Education' category rankings across mobile app stores, having clocked more than 67 million downloads of what the company refers to as 'digital toys' rather than mobile games or even educational apps. In a city that is home to gaming juggernauts…
Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)
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Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)
Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)
Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)
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Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)
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Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)
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