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Walmart: 'We're out there asking suppliers even now, do any of you want to … take prices down while prices are going up to gain market share

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Walmart is gaining market share in grocery in the US by not only holding prices steady as many competitors raise them in the face of increasing inflation, but also by continuing to look for rollbacks – a counterintuitive strategy it says will benefit both brands and consumers.
Walmart: 'We're out there asking suppliers even now, do any of you want to … take prices down while prices are going up to gain market share
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