Why Max doesn't need HBO's name recognition—behind the rebrand
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Welcome To the Great Un-Cursiving of Logos Dieline - Design, Branding & Packaging Inspiration
HBO Max rebrand to “Max” sparks concerns among customers and industry experts – Spartan Shield
Max: All about HBO and Discovery's new streaming service - Home of internet privacy
What We Can Learn From Rebranding Fails
HBO Max: Everything about the app set to stream Wonder Woman 1984, Matrix 4 and Dune
Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg
Why did HBO Max change to Max? Branding critics weigh in
Why Max Dropped 'HBO' From Its Its Name – IndieWire
HBO Max Rebrands as “Max”— But Why? – PRINT Magazine
Warner Bros. Execs Settle on HBO Max's New Name
Why Max doesn't need HBO's name recognition—behind the rebrand
HBO Max Is Now 'Max': Everything to Know About the Streaming Rebrand – The Hollywood Reporter
HBO Max Is Having an Identity Crisis - Tech Advisor
Sure, 'Max' sounds dumb, but HBO Max needed a reboot
Twitter Rebranding to 'X' Clinches It: Billionaires Are Not Smart People
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